Social Media Guide for Chess Players
Chess fans are incredibly active on social media. They are passionate and voice this passion on Twitter, Facebook, Instagram and every other social network out there. Learning to harness this passion is key to engaging your fans, as well as contributing to the overall experience of chess. Happy and loyal fans spread their feelings for chess and favorite players to the people around them. Bearing in mind that most people still rely on recommendations from friends and family (more than any other type of marketing), word of mouth is essential for building your popularity and attracting sponsors.
That said, we would like to offer you some tips on how to build stronger fan loyalty through social media.